Journalist Text and Advertising Copy
Lectures: 30
Seminars: 0
Tutorials: 30
ECTS credit: 4
Lecturer(s): asist. Horjak Luka, prof. dr. Smolej Mojca
• Communication Sciences.
• The history of Slovenian journalistic discourse.
• Review of the history of advertising texts.
• Analysis of the structures of the journalistic and advertising discourse.
• Classification of various forms of journalistic communication.
• Knowledge of stylistic procedures in journalistic and advertising texts.
• Language as a system in which the creator of journalistic or advertising text selects certaing means to achieve communicative intent.
• Non-verbal means in advertising texts.
• Ideology and journalistic text.
• Manipulation and advertising text.
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- FAI RCLOUG H, Norman (1989). Language and Power. London, New York: Longman. COBISS.SI-ID – 8313954
- FISKE, John (2005). Uvod v komunikacijske študije. Ljubljana: FDV.COBISS.SI-ID – 220157696
- KALIN GOLOB, Monika (2002). Začetki slovenskega poročevalstva: sklicevalni avtomatizmi glede na nezanesljivost o dogodku. Slavistična revija 50/3, 295–317. COBISS.SI-ID 761092
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- KOROŠEC, Tomo (2005). Jezik in stil oglaševanja. Ljubljana: Založba FDV. COBISS.SI-ID - 71312896
- KOROŠEC, Tomo (1999). Prvo slovensko oglaševalno besedilo iz l. 1794 in njegov avtor Valentin Vodnik (1758–1819). Slavistična revija 4. 181–191. COBISS.SI-ID 761092